https://www.watthebrand.com/en-ie/collections/frontpage 2025-10-06T14:49:25+01:00 daily https://www.watthebrand.com/en-ie/collections/womens 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/best-selling 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/joggers 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/PHOTO-2020-08-21-12-41-49.jpg?v=1720444415 BOTTOMS https://www.watthebrand.com/en-ie/collections/crewneck-sweatshirt 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/AcidWashCrew1024x1024.jpg?v=1618773094 Crewneck Sweatshirt https://www.watthebrand.com/en-ie/collections/hoodies 2026-03-27T11:27:45+00:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/S5-FRONT-20361-STL-0040.jpg?v=1663705363 Hoodies https://www.watthebrand.com/en-ie/collections/get-the-look 2026-04-02T12:55:55+01:00 daily https://www.watthebrand.com/en-ie/collections/t-shirts 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/nude-front1024x1024.jpg?v=1615909511 T SHIRTS https://www.watthebrand.com/en-ie/collections/wats-new 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/IMG-2017.jpg?v=1758230922 WAT's New https://www.watthebrand.com/en-ie/collections/dresses 2026-04-08T12:33:27+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Dress-3.jpg?v=1746609383 DRESSES https://www.watthebrand.com/en-ie/collections/tops 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/AcidWashCrew1024x1024_8384dc03-d4ba-4a4b-b1eb-0050927bfa57.jpg?v=1720444373 TOPS https://www.watthebrand.com/en-ie/collections/jackets 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/IMG_8655.jpg?v=1773058665 OUTERWEAR https://www.watthebrand.com/en-ie/collections/seasonal-staples 2025-10-06T14:49:26+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/WAT_3rd_Drop_HR_43_Product.jpg?v=1634579456 seasonal staples https://www.watthebrand.com/en-ie/collections/knitwear-1 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Green-Knitted-Top_1.jpg?v=1727797292 KNITWEAR https://www.watthebrand.com/en-ie/collections/accessories 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Grey-Hat-Big_01.jpg?v=1742832958 ACCESSORIES Black cap https://www.watthebrand.com/en-ie/collections/wat-tracksuits 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Green_Knitted_Top_1.jpg?v=1635856076 WAT LOUNGE SETS https://www.watthebrand.com/en-ie/collections/new-in 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/IMG_5455.jpg?v=1775471779 NEW IN https://www.watthebrand.com/en-ie/collections/activewear 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/GREY_LEGGINS_1.jpg?v=1742832754 ACTIVEWEAR https://www.watthebrand.com/en-ie/collections/mens 2025-10-06T14:49:26+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/High_RESWAT_4th_Drop_323_Product.jpg?v=1645128820 MENS https://www.watthebrand.com/en-ie/collections/footwear 2025-10-06T14:49:26+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/WATTB_SS_22_HR___172_Product.jpg?v=1653991806 FOOTWEAR https://www.watthebrand.com/en-ie/collections/full-price-stock 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/core-collection 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/01052C11-3566-4493-8BB2-B1239D4069F5.jpg?v=1759877437 CORE https://www.watthebrand.com/en-ie/collections/live-launch 2025-10-06T14:49:27+01:00 daily https://www.watthebrand.com/en-ie/collections/neutrals 2025-10-06T14:49:27+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/ZIPPED_NECK_SWEATER.jpg?v=1664860658 Neutrals https://www.watthebrand.com/en-ie/collections/tshirts 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/gifts 2026-04-06T12:20:14+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/CANDLE_1.jpg?v=1674575036 GIFTS https://www.watthebrand.com/en-ie/collections/in-stock 2026-04-08T14:43:47+01:00 daily https://www.watthebrand.com/en-ie/collections/aw22-sale 2025-10-06T14:49:27+01:00 daily https://www.watthebrand.com/en-ie/collections/the-ultimates 2026-03-30T12:30:27+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/BLUE_AND_WHITE_STRIPE_SHIRT.jpg?v=1674658118 THE ULTIMATES https://www.watthebrand.com/en-ie/collections/day-to-night 2026-03-30T12:30:27+01:00 daily https://www.watthebrand.com/en-ie/collections/the-paris-edit 2025-10-06T14:49:27+01:00 daily https://www.watthebrand.com/en-ie/collections/resortwear 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Printed-brown-shirt_601b9c02-bc8f-4a9d-9638-4a624781bc87.jpg?v=1747834808 HOLIDAY SHOP https://www.watthebrand.com/en-ie/collections/the-marrakesh-edit 2025-10-06T14:49:27+01:00 daily https://www.watthebrand.com/en-ie/collections/coronation-weekend 2025-10-06T14:49:27+01:00 daily https://www.watthebrand.com/en-ie/collections/the-vacation-edit 2025-10-06T14:49:27+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/BIKINI.jpg?v=1683487483 THE VACATION EDIT https://www.watthebrand.com/en-ie/collections/archive 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/travel 2026-04-04T12:22:11+01:00 daily https://www.watthebrand.com/en-ie/collections/the-essentials-edit 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/icons-edit 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/party-collection 2026-03-30T12:30:27+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Sophie_Parkinson_-_-_WAT_The_Brand5915.jpg?v=1698661177 PARTY EDIT https://www.watthebrand.com/en-ie/collections/stocking-fillers 2026-04-05T12:31:23+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/SophieParkinson--WATTheBrand5970.jpg?v=1700775514 STOCKING FILLERS https://www.watthebrand.com/en-ie/collections/matching-sets 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/IMG_2368.jpg?v=1705318417 MATCHING SETS https://www.watthebrand.com/en-ie/collections/copenhagen-edit 2025-12-19T12:26:43+00:00 daily https://www.watthebrand.com/en-ie/collections/best-sellers 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/coming-soon 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale-leggings 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale-10 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale-15 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale-20 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale-30 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/sample-sale-40 2025-10-06T14:49:28+01:00 daily https://www.watthebrand.com/en-ie/collections/denim 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/IMG_7871.jpg?v=1773058925 DENIM https://www.watthebrand.com/en-ie/collections/sundown-beyond 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/co-ords 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/SOPHIE_SS25.2_STORY.jpg?v=1747834827 CO-ORDS https://www.watthebrand.com/en-ie/collections/lounge 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/1182064-BANDANA_COTTON_TROUSER-BLUE-_-WHITE.jpg?v=1712652815 LOUNGE https://www.watthebrand.com/en-ie/collections/get-the-looks 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/bank-holiday-promo 2025-10-06T14:49:29+01:00 daily https://www.watthebrand.com/en-ie/collections/cossie-co 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/stories-of-sundown 2025-12-19T12:26:43+00:00 daily https://www.watthebrand.com/en-ie/collections/denim-jacket-edit 2026-03-30T12:30:27+01:00 daily https://www.watthebrand.com/en-ie/collections/beachwear 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Bandana_linen_trousers_blue-cream.jpg?v=1718194136 BEACHWEAR https://www.watthebrand.com/en-ie/collections/airport-looks 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/monochrome-style 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/stripes 2026-03-31T12:28:29+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/DSC06061.jpg?v=1720445069 STRIPES https://www.watthebrand.com/en-ie/collections/ss24 2025-10-06T14:49:29+01:00 daily https://www.watthebrand.com/en-ie/collections/off-duty-club 2026-04-04T12:22:11+01:00 daily https://www.watthebrand.com/en-ie/collections/inspired-lifestyle 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/khaki-trouser-5-looks 2026-04-04T12:22:11+01:00 daily https://www.watthebrand.com/en-ie/collections/sculpt-rib 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/3.jpg?v=1746614932 The Sculpt Collection https://www.watthebrand.com/en-ie/collections/style-edit 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/the-downtown-edit 2026-03-13T11:24:12+00:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Shot_29_2729.jpg?v=1731516742 The Downtown Edit https://www.watthebrand.com/en-ie/collections/bitter-chocolate-edit 2026-03-24T11:25:11+00:00 daily https://www.watthebrand.com/en-ie/collections/black-friday 2026-04-05T12:31:23+01:00 daily https://www.watthebrand.com/en-ie/collections/all 2026-04-08T14:43:47+01:00 daily https://www.watthebrand.com/en-ie/collections/earrings 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/wat-the-brand-e-gift-card 2026-04-06T12:20:14+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/Untitled_design-16.png?v=1738152699 E-GIFT CARD https://www.watthebrand.com/en-ie/collections/candles 2026-04-05T12:31:23+01:00 daily https://www.watthebrand.com/en-ie/collections/flash-sale 2026-01-26T12:22:39+00:00 daily https://www.watthebrand.com/en-ie/collections/wat-coffee-club 2026-04-02T12:55:55+01:00 daily https://www.watthebrand.com/en-ie/collections/the-social-club 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/leggings 2026-03-30T12:30:27+01:00 daily https://www.watthebrand.com/en-ie/collections/bordeaux 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/the-capsule-edit 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/the-good-life-weekend-30-off 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/limoncello 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/elevated-everyday 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/FDC8E68D-661B-4D77-8F3E-7BD0C719D669.jpg?v=1773059241 ELEVATED EVERYDAY https://www.watthebrand.com/en-ie/collections/t-shirts-1 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/non-sale-discount-code 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/full-priced-items 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/the-heritage-collection 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/jeans-a-tee 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/IMG_4902.jpg?v=1759880026 COSY COOL https://www.watthebrand.com/en-ie/collections/fall-staples 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/cosy-cool 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/alfie-styling 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/courtside-club 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/outfit-makers 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/cozy-season-outfit-inspo 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/53A23B01-C74C-449F-A961-0429C0260A1F.jpg?v=1763133663 COSY SEASON OUTFIT INSPO https://www.watthebrand.com/en-ie/collections/the-cherry-on-top 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/vipfriday 2026-04-07T12:26:43+01:00 daily https://www.watthebrand.com/en-ie/collections/wat-styled 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/brown-friday 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/wat-gift-guide 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/for-the-luxe-queen 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/for-the-homebody 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/for-the-wellness-guru 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/knitwear-and-denim 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/quiet-luxury-1 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/layering-essentials 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/the-pre-sping-edit 2026-04-08T12:33:30+01:00 daily https://cdn.shopify.com/s/files/1/0511/2669/8161/collections/b6236b11-97cf-4dc7-adc0-7030a1706a4c.jpg?v=1769775800 THE PRE SPING EDIT https://www.watthebrand.com/en-ie/collections/sarahs-birthday 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/exclusive-early-access-ecru-ribbed-set 2026-04-08T12:33:30+01:00 daily https://www.watthebrand.com/en-ie/collections/postcards-of-summer 2026-04-08T12:33:30+01:00 daily